Dissecting NEON's viral-ready horror stunt that hit the right tone but not the scale
A tongue-in-cheek, data-backed campaign turned a legacy sequel into a purposeful event.
A no-budget, high-anxiety street campaign for I Know What You Did Last Summer proves that fear is still a powerful marketing tool.
The log truck stunt triggered instant fan recognition and proved nostalgia can drive box office.
How sending $119 in real cash transformed a billboard into a viral experience and pushed the limits of movie marketing creativity
The court-side stunt generated buzz for Vertical Entertainment's new film at an NBA game
